Bril or Brill

I have talked about in chapter 5 of the book (p46) using Bril Ink. I have spelled the brand as Brill with two Ls. A friend of mine who is known as Brand  Guru in our group  and connected to the founder of Bril, pointed out to me that I have an extra L in  the brand name Apart from the fact he is sensitive to brand names he also proved he is a careful reader. Thanks

Here is the story of the brand from a third-generation member of the founder’s family Mr. Rajaram Jayaram

https://www.linkedin.com/posts/rajaramjayaram_brand-branding-bril-activity-7018446635567353856-M5Qi/

“Bril Ink!

This is where it all began. My grandfather Late Dr. N.Jayaraman formulated fountain pen inks back in the 1950s and launched a brand called IRIS, first. He then went on to rebrand it to Bril in 1964. Bril stands for Brilliant. Not only did he formulate it, I have heard that he would sell them to shops on his bicycle before he recruited salesmen and agents, as distributors were called back in the day. What is amazing is that the brand and logo were coined by late senior artist Mr. Gopulu and it is still so relevant and versatile”

On reflection I was wondering what could have happened that made me misspell and my imagination went wild.

Is it that the ink spill

Flowing to the side by the label

Added an extra L

That made me misspell?

Or

That the use of pen and ink for the first time gave me a thrill

That with joyful tears my eyes were full

I got into an ecstatic spell

For no reason but for rhyme started adding an extra l

I cannot tell.

(A bottle of Brill on a windowsill rhymed better)

But let me say Mea Culpa

Srini